Based on MSV’s foundation, P2P inherited all 20-year advantages of creativity, technology, innovation & marketing trends and has grown to become one of the leading 360 experiential marketing agencies in Below The Line.

CONNECTING PATH TO REAL PURCHASE

P2P Agency provides advanced BTL’s
integrated services on a digital platform to
create interactive communication
methods to accomplish ATL’s mission,
cultivate emotion then strengthen our
trust with shoppers.

IT’S ALL ABOUT
CUSTOMERS’ EXPERIENCES

TIGER DELTA LAUNCHING ACTIVATION 2021

In 2021 to furthermore, Tiger Beer desires to rejuvenate the brand and reach to new TA – GenZ, with the brief of a new product launching direction – “Collaboration – Let GenZ choose the new Tiger beer for their generation mark”.
Our mission is to deliver the new brand extension – Tiger Delta at key outlet channels of GenZ drinkers. This campaign took place in 5 key cities of Vietnam to aware and impress the new GenZ. With outstanding brand-visual and perfect ritual serve through the eye-catching sampling kit and trigger their proactive spirit to vote for their favorite beer flavor on an online landing page and then decide which flavor to be launched with Tiger brand.

HEINEKEN FESTIVE PUBLIC EVENT 2021

Within the scope of the Heineken Festive Campaign each year, Public music events at the 2 key central hubs of drinkers – Ta Hien in Hanoi & Bui Vien in HCMC are the must-have to amplify brand image among the target audience on the music platform. These stunning music parties converge top trendy melody, artists to well deliver the progressive and premium characteristic of the Heineken brand.

BIA VIET LAUNCHING EVENT SERIES 2020

The first beer representing Vietnamese culture from Heineken – has been launched by a series of events across 15 provinces to deliver the core values of the new Bia Viet and enhance Vietnamese cultural pride in the heart of consumers. It was the first public event after the Covid pandemic and successfully achieved great outcomes: 5000+ audiences per event, massive awareness with a highly driven sale, and tons of engagements on social media.

TIGER REMIX ACTIVATION 2020

The activation occurred in the new year of 2020 and is a part of the Tiger Remix campaign 2019 to continue to communicate the 88-year celebration of Tiger beer in the Vietnam market. The activation took place at outlet channels in the South area to keep delivering engagements with drinkers to celebrate the new year.

HEINEKEN 0.0 SAMPLING ACTIVATION 2020

Aiming to raise awareness of the new Heineken 0.0 after the official launch in Vietnam. But in the Covid pandemic, the activation on MOFT segment, at supermarket and shopping mall channels in South area, was still being held to deliver the brand identification and engaging activities with sampling to spread out the new life extension of Heineken Vietnam portfolio into the consumers’ mind.

M150 ENERGY DRINK ACTIVATION 2020

Inspired by the unique insight that the M-150 brand brings – “The Power of the Family Breadwinner”, our activation program offers a familiar power game to express the message of the brand and product M-150 are showcased as a source of energy delivers to the consumer to conquer that challenge. The program has attracted a lot of participation of the male target audience aged 18-35 in many channels.

HEINEKEN SILVER LAUNCHING CAMPAIGN 2019

HEINEKEN SILVER LAUNCHING CAMPAIGN 2019 We created a series of activities to launch & introduce the new product of Heineken: “Heineken Silver – Nhẹ êm mà đậm chất” on multiple segments. From “Internal launching” day-event to “Commercial launching Conference” plus diversifying mini-series events and a catwalk sampling activation at all trading channels.

STRONGBOW CHILL STATION 2019

In 2019 Strongbow brand continued to penetrate the “Chill” platform into the market. We hold the mini-series events with the concept of “Chill bus” to deliver the chill music ambiance and chill Strongbow cocktail to the consumers in 5 big cities nationwide. This series of events have succeeded to catch the interest of the target audience, enhanced brand identification and get viral on social media.

SENDO ROADSHOW 2019

This is not only roadshow but also “street stunts” that triggles users  engaging with brand through insightful activities and delivers brand mark gifts to enhance brand image across target audiences’ places.

URC SALES CONFERENCE AND GALA DINNER

With the brief to hold a full-day event for Universal Robina Corporation’s sales team nationwide, we have delivered a special theme of the F1 race into the event with the purpose to appreciate and encourage the contribution of each employee, we call them as a racing team and all event activities took place at the Pit Stop, where the quality spirit of the team performs. The event theme and concept have been well enhanced and celebrated for their spirit and achievements throughout the year 2020, remarked the spirit of cohesion and the strong development in the future of URC.

ARLA PRO LAUNCHING VIETNAM 2019

Reaching to our new client: New Viet Dairy and delivering a launching event to introduce a new brand from Arla: Arla Pro, we have contributed to affirm Arla Pro as the No.1 package food service solution to appear in Vietnam by demonstrating & showcasing how Arla Pro’s products can add value to the chefs and food service operators through the safety & hygiene of food sampling and cooking show at the event.

KINGDOM MOONCAKE MID-AUTUMN EVENT 2020

The brief is to create customized activities with brand distinction during 4 weeks of the Mid-Autumn festival 2020 at Van Hanh Mall and deliver sampling, as well as push sales for Kingdom Mooncake. We planned to spread out event awareness all over the mall by thematic decoration and impressive central event booth to diversify the range of engaging activities, amplifying music show during 4 weeks to drive traffic and maintain the interest of audience into the booth.

VIEN SON 25TH ANNIVERSARY 2019

Intending to celebrate the 25-year journey of Vien Son Technology Company and be grateful for their partners’ companionship throughout this journey, we have proposed the event concept of “Vững kết vươn tầm” to fulfill their sustainable corporation and guarantee for their further success. The event has been developed with the key visual of electronic boards that symbolizes Vien Son’s smart technology and affirms the steady connections with the partners as well as the desire to reach far in success; during the event, many hi-tech interactive activities were held to convey the story of Vien Son’s solid past 25 years and promising years ahead.

KN SWING FOR TRUONG SA 2019

This is a golf tournament to raise funds for Truong Sa charity. To bring warmth from the mainland to people living and working in remote islands, especially island soldiers who are firmly defending the sacred sea and sky of Vietnamese territory, the event with the message of “The Golden Golf from The Golden Heart”. The Golden Golf Ball is a metaphor for the not only material but also spiritual values ​​that golfers deliver in the auction. Attendees will learn more about this spirit through the high-class Golf tournament, meaningful patriotism art performance, and professional auction program.

  • TIGER DELTA LAUNCHING ACTIVATION 2021

    In 2021 to furthermore, Tiger Beer desires to rejuvenate the brand and reach to new TA – GenZ, with the brief of a new product launching direction – “Collaboration – Let GenZ choose the new Tiger beer for their generation mark”.
    Our mission is to deliver the new brand extension – Tiger Delta at key outlet channels of GenZ drinkers. This campaign took place in 5 key cities of Vietnam to aware and impress the new GenZ. With outstanding brand-visual and perfect ritual serve through the eye-catching sampling kit and trigger their proactive spirit to vote for their favorite beer flavor on an online landing page and then decide which flavor to be launched with Tiger brand.

  • HEINEKEN FESTIVE PUBLIC EVENT 2021

    Within the scope of the Heineken Festive Campaign each year, Public music events at the 2 key central hubs of drinkers – Ta Hien in Hanoi & Bui Vien in HCMC are the must-have to amplify brand image among the target audience on the music platform. These stunning music parties converge top trendy melody, artists to well deliver the progressive and premium characteristic of the Heineken brand.

  • BIA VIET LAUNCHING EVENT SERIES 2020

    The first beer representing Vietnamese culture from Heineken – has been launched by a series of events across 15 provinces to deliver the core values of the new Bia Viet and enhance Vietnamese cultural pride in the heart of consumers. It was the first public event after the Covid pandemic and successfully achieved great outcomes: 5000+ audiences per event, massive awareness with a highly driven sale, and tons of engagements on social media.

  • HEINEKEN FESTIVE ACTIVATION 2020

    We have become the key partner of HVN to deliver the Heineken Festive Campaign annually at diversified segments for over 3 recent years, with the purpose to penetrate brand message and to own the biggest festive occasion of the year. Each year, we aim to reclaim the brand message – “Heineken – Bia của mùa lễ hội” and refresh the engaging activities with all Heineken portfolios that maintain the joyfulness and the premium image of the brand among target audience at key trading channels: YSO, GSO, Bar Club…

  • TIGER REMIX ACTIVATION 2020

    The activation occurred in the new year of 2020 and is a part of the Tiger Remix campaign 2019 to continue to communicate the 88-year celebration of Tiger beer in the Vietnam market. The activation took place at outlet channels in the South area to keep delivering engagements with drinkers to celebrate the new year.

  • M150 ENERGY DRINK ACTIVATION 2020

    Inspired by the unique insight that the M-150 brand brings – “The Power of the Family Breadwinner”, our activation program offers a familiar power game to express the message of the brand and product M-150 are showcased as a source of energy delivers to the consumer to conquer that challenge. The program has attracted a lot of participation of the male target audience aged 18-35 in many channels.

  • HEINEKEN 0.0 SAMPLING ACTIVATION 2020

    Aiming to raise awareness of the new Heineken 0.0 after the official launch in Vietnam. But in the Covid pandemic, the activation on MOFT segment, at supermarket and shopping mall channels in South area, was still being held to deliver the brand identification and engaging activities with sampling to spread out the new life extension of Heineken Vietnam portfolio into the consumers’ mind.

  • STRONGBOW CHILL STATION 2019

    In 2019 Strongbow brand continued to penetrate the “Chill” platform into the market. We hold the mini-series events with the concept of “Chill bus” to deliver the chill music ambiance and chill Strongbow cocktail to the consumers in 5 big cities nationwide. This series of events have succeeded to catch the interest of the target audience, enhanced brand identification and get viral on social media.

  • KINGDOM MOONCAKE MID-AUTUMN EVENT 2020

    The brief is to create customized activities with brand distinction during 4 weeks of the Mid-Autumn festival 2020 at Van Hanh Mall and deliver sampling, as well as push sales for Kingdom Mooncake. We planned to spread out event awareness all over the mall by thematic decoration and impressive central event booth to diversify the range of engaging activities, amplifying music show during 4 weeks to drive traffic and maintain the interest of audience into the booth.

  • HEINEKEN SILVER LAUNCHING CAMPAIGN 2019

    We created a series of activities to launch & introduce the new product of Heineken: “Heineken Silver – Nhẹ êm mà đậm chất” on multiple segments. From “Internal launching” day-event to “Commercial launching Conference” plus diversifying mini-series events and a catwalk sampling activation at all trading channels.

  • URC SALES CONFERENCE AND GALA DINNER

    With the brief to hold a full-day event for Universal Robina Corporation’s sales team nationwide, we have delivered a special theme of the F1 race into the event with the purpose to appreciate and encourage the contribution of each employee, we call them as a racing team and all event activities took place at the Pit Stop, where the quality spirit of the team performs. The event theme and concept have been well enhanced and celebrated for their spirit and achievements throughout the year 2020, remarked the spirit of cohesion and the strong development in the future of URC.

  • GENERALI NGÀY HỘI NHƯ Ý 2019

    The 2-day festival took place at the heart of HCMC – Independence Place. The “Generali – Song Nhu Y 2019” has marked its success and become the first public 3D mapping mega-event ever in Vietnam, with lots of interactive Italian experience activities to affirm Generali as the top-of-mind insurance brand with Italian origin.

  • SENDO ROADSHOW 2019

    This is not only a roadshow but also “street stunts” that trigger users to engage with the brand through insightful activities and delivers brand mark gifts to enhance brand image across target audiences’ places.

  • ARLA PRO LAUNCHING VIETNAM 2019

    Reaching to our new client: New Viet Dairy and delivering a launching event to introduce a new brand from Arla: Arla Pro, we have contributed to affirm Arla Pro as the No.1 package food service solution to appear in Vietnam by demonstrating & showcasing how Arla Pro’s products can add value to the chefs and food service operators through the safety & hygiene of food sampling and cooking show at the event.

  • VIEN SON 25TH ANNIVERSARY 2019

    Intending to celebrate the 25-year journey of Vien Son Technology Company and be grateful for their partners’ companionship throughout this journey, we have proposed the event concept of “Vững kết vươn tầm” to fulfill their sustainable corporation and guarantee for their further success. The event has been developed with the key visual of electronic boards that symbolizes Vien Son’s smart technology and affirms the steady connections with the partners as well as the desire to reach far in success; during the event, many hi-tech interactive activities were held to convey the story of Vien Son’s solid past 25 years and promising years ahead.

  • KN SWING FOR TRUONG SA 2019

    This is a golf tournament to raise funds for Truong Sa charity. To bring warmth from the mainland to people living and working in remote islands, especially island soldiers who are firmly defending the sacred sea and sky of Vietnamese territory, the event with the message of “The Golden Golf from The Golden Heart”. The Golden Golf Ball is a metaphor for the not only material but also spiritual values ​​that golfers deliver in the auction. Attendees will learn more about this spirit through the high-class Golf tournament, meaningful patriotism art performance, and professional auction program.

CLIENTS

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