SHOPPER MARKETING

NAN OPTI-PRO SALES REDEMPTION

Client: Nestle Brand: NAN OPTI-PRO During: February-November 2020 Target customers: Parents with babies between the ages of 6 months – 6 years old     KPI commitment: – Sales: more than 13.6 billion VND (including Nan milk powder & water) – 3000 sessions were conducted in 11 provinces and cities CAMPAIGN OBJECTIVE: Increase sales of Nan Opti-pro liquid milk in shop channel CHALLENGE:
  1. How can we attract customers to shop at the store? How can we make the customers return to the store next time?
Collaborate with store owners to inform loyal customers about the campaign.
  1. How to convince customers to buy?
We recruit employees who have experience in program work in 2019, especially focusing on the ones with high sales results.
  1. How can the shop owner support during the time at the shop?
Awarding to stores with the high sales number COOPERATING WITH THE SALES TEAM: To prepare for the campaign implementation, we coordinate with the sales team to complete the implementation plan. The sales team of Nestle will provide a list of shops for MSV to schedule and start site-checking.     TEASING ACTIVITIES BEFORE IMPLEMENTATION DAY: 3 or 4 days before running the program at the shops in the following ways: put information tent cards for shop owners to call customers to buy goods. The purpose is to inform customers about products and promotions when buying at the shop SALE ACTIVITIES: PG approaches, consults, sells & redeems gifts according to the promotion scheme of the campaign. TIMELY REPORT- ASSESSMENT ACTIVITIES: The complete detailed report file will be sent to our client. It is also a big plus for this project. Customers can review, check and compare results very easily.     THE RESULTS: 
  1. Sales: as of the end of September 2020, nearly V     ND 10 billion (reaching 71% of KPI)
  2. Average sales of Nan milk/session: 3.8 million (6% above KPI)